We started with a cart and Innovated our way to success
Taj was developed by Mr. Ahmedmiya Rasoolmiya though taj sharbats are one of the highest selling brand, it started quite modesty since 1955. Introducing the signature collection of shophicated sharbat/syrup live to shop new collections.
The legend Ahmedmiya sharbatwale had a history of selfmade enterprenew.
His father Rasoolmiya inspired him since childhood to get into business saying working for somebody else is like renting an apartment. Working for yourself is like owning your home if you have the natural ability & drive to follow your own dreams and goals starting your own business could be for you. You will definitely have the most freedom & potential for growth, satisfaction & independence.
He was the elder one he had three sisters, His father worked as super visor at Ahmadabad cloth mills.
He never expected he would have to take care of them self after his mother died She left him with three siblings to raise and a household to run, when he was 14, because lose of his mother’s grief made his father lose his mind.
He had numerous chores to help make financial ends meet for his family. We did many small business like, selling dry fruits, fresh fruits, seasonal business of crackers, kites, ice golla’s and etc… living in one room house, often sleeping to “ forget the misery of hunger “, he raised his sisters, and took great care of his father, with the best he could, he and her siblings had always been close, he had been their biggest support. After his father’s death he was forced to leave education, to be a guardian of his sisters before he was 18. The key difference between him and others was that he was a very sensitive taster, “ like wine taster or tea taster “.
He could select flavors and fruits for extracting flavors. He started his entrepreneurial carrier from a cart by selling ice golla’s, snow cone / snow slush, served with flavored syrup poured on top. He started in 1955 from labyrinth of Ahmedabad ‘s walled city offering hygienic and delicious ice golla’s. Throngs of loyal fans gathered there during summers. T he flavors made from Rose, Saffron, Rat Rani (Night blooming Jasmine),Khus , Kala Khatta, Orange and Falsa were very popular. Through hard work and a reputation for remaining true to his internal compass, he continued his business; his younger sister Zohar Fatima and his better-half Saleha banu were a helping hand in his success. The greatest achievement was that he served what was possible. Never compromised in quality, believed in the products he was making. A real challenge was his unique fusion combinations, he made sure that the flavors don’t blend but stand out like “Almond and Pistachio”, “Ginger-Lemon” etc.
Not only picking top quality flowers but the ones right stage of life cycle of a flower when the petals should be distilled for exotic flavor. Using this expertise he began to make formulations that were unique. He began experimenting with flavors in his kitchen at home. After years and years of trail and error. He finally created a flavored cordial that satisfied his demanding standards. He continued to explore and develop a spectrum of exciting flavors for syrups and sauces. As ice- golla’s were appreciated he started bottling and selling syrups too. Rich flavors enhanced with a blend of extracts and pure-cane sugar brings this aromatic syrups to new heights. Taj serves uniquely delicious combination with pure ingredients to deliver a taste experience unlike any other.